Charting our water future; solutions in 4 case studies

by: Mirjam Visser, 2011-04-02 02:38:17 UTC
Sustainability Aspects: McKinsey, the consultancy firm, made a report on water scarcity and how countries can solve their problems in the most cost effective way.

The Story

Charting our water future

Economic frameworks to inform decision-making

Growing competition for scarce water resources is a growing business risk, a major economic threat, and a challenge for the sustainability of communities and the ecosystems upon which they rely. It is an issue that has serious implications for the stability of countries in which businesses operate, and for industries whose value chains are exposed to water scarcity.
Charting our water future: Economic frameworks to inform decision-making shows that while meeting competing demands for water will be a considerable challenge, it is entirely possible to close the growing gap between water supply and demand. This report provides greater clarity on the scale of the water challenge and how it can be met in an affordable and sustainable manner.
The report offers case studies from four countries with drastically different water issues, which will collectively account for 40 percent of the world’s population, 30 percent of global GDP and 42 percent of projected water demand in 2030: China, India, South Africa and Brazil. The report’s methodology identifies supply- and demand-side measures that could constitute a more cost effective approach to closing the water gap and achieve savings in each country.

Product: Water
Designer: McKinsey
Manufacturer: na
Category: water


Charting our water future
Charting our water future
by McKinsey

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