Master Class Persuasive Game Design for behavioral change

by: Mirjam Visser, 2016-01-11 17:33:18 UTC
Sustainability Aspects: Persuasive Game Design to motivate users for behavioural change.

The Story

Game Design

Maybe you have been driving a modern car which shows the current fuel consumption. This is an example of a game to promote more fuel efficient driving behavior. It makes a sport of lowering your consumption in relation to the distance travelled. Makes it a game to get the most km’s out of the tank. I am hooked myself :)

The motivational power of games to help people change is recognised more and more in society, business and science. In the persuasive game design model the user’s experience is the primal object of design. Gamification design is the means to change this user experience from a real world towards a motivational game world.

The Engineering Industrial Design department at the Delft University of Technology offers a master class for design professionals on Persuasive Game Design at January 29th.

In 2016 also other Master Classes are on offer like on new product marketing or service design among others.

Product: TU Delft
Designer: Valentijn Visch, Michael Bas
Manufacturer: TU Delft
Category: Knowledge
Websites: www.io.tudelft.nl/en/education/ide-master-classes/persuasive-game-design/

Images

F67f3cb0-9ab7-0133-9c02-4040823e9e3d
Game Design
F67f3cb0-9ab7-0133-9c02-4040823e9e3d
Game Design
in the work environment by the Persuasive Game Design Group at TU Delft

Comments by our Users

Be the first to write a comment for this item.

Welcome

@ D4S, a platform by designers for designers, sharing ideas and knowledge on sustainable design
Learn more |  Leave Feedback
We are not-for-profit and want a trustworthy, independent site without advertisements.


If you like to use D4S please donate to enable us to pay hosting fees and extend the site. Thank you for your support!
Join us on LinkedIn