Masterclass: Strategies for Sustainable Design

by: Mirjam Visser, 2013-02-04 12:41:28 UTC
Sustainability Aspects: Learning to use strategies for Sustainable Design like Cradle to Cradle, Biomimicry and EcoDesign

The Story


24/25th of April Conny Bakker, Associate Professor Design for Sustainability at TU Delft’s Industrial Design Engineering department runs a two day workshop for design professionals to explore sustainable design strategies and apply, Cradle to Cradle, Biomimicry and Ecodesign

International companies see the move towards a sustainable world as a complex, multidisciplinary challenge. This Master Class might help you understand this thinking and the role you can play in responding to these challenges.

Participants learn how to enact successful strategies for dealing with sustainable design and engineering, such as Cradle-to-Cradle, Biomimicry and Ecodesign. Qualified experts will give guest workshops. You will apply the strategies to a product (re)design, using guidelines and toolkits developed for this purpose.

After following this masterclass, you will:

  • understand the techniques used in the sustainable design strategies, and their critical differences reflected in the core concepts: efficient vs. effective, cradle-to-grave vs. cradle-to-cradle, reductionist vs. holistic;
  • use the strategies for the (re)design of a product;
  • critically reflect on their strategic value for professional designers: when should which strategy be applied; what solution space do they offer; and what opportunities and barriers exist for their practical application.


  • an overview of the major environment-related trends and the strategic responses of industry and governments. How will this affect industrial design?
  • brief introduction of sustainable design – origins, recent developments;
  • three workshops, each workshop addressing a strategy for sustainable design. We’ll explore the basic methodology and techniques behind each strategy, apply them to a product (re)design and evaluate their effectiveness;
  • plenary discussion on the strategic value of the strategies for sustainable design.

Group size 12-20 participants
Location Industrial Design Engineering, TU Delft, Delft in the Netherlands
Costs € 950 ex VAT (€ 850 for members of BNO or KIVI NIRIA IO, € 750 for IDE alumni)

Product: Knowledge transfer
Designer: Conny Bakker
Manufacturer: TU Delft Industrial Design Engineering
Category: Education



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