Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.
A line of products was made from leftover stock from collaborating companies, first unveiled at the UP conference.
Examples are the blinds and carpets they make from printed fabric from Vlisco, the biggest supplier of african prints. Or the white coffee cups and saucers from Wegter, a retailer, which they printed.
Droog plans to work together with many more companies and so expand the collection. So if you have interesting leftovers please get in contact with Droog.
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